Saturday, November 19, 2011

Freelance Programmer 接Job要懂得 "Say No" !



我第一次做Freelancer去接項目的時候還在上大學,那時我急於做任何網站,會對任何事情都說“OK”,完全不去考慮自己的技術能力或者可能需要耗費的時間。剛開始的時候很好,因為有人叫我做一件技術活。但不幸的是,我很快就發現我要在工作上花費了自己所有的時間,經常吃泡麵,而且不能夠出去外面享受我美好的大學生活。更慘的是,這些人經常把我的聯繫方式告訴有類似要求的其他客戶(比如,有一位女士一直考慮在網上賣小狗穿的羊毛外套,打算用100美金的預算建立一個電子商務網站,印刷1000本用戶手冊,並要保證她的客戶在Google上搜索“狗”,“羊毛衫”和“愛”的時候這個網站能夠在搜尋結果中排第一名)。

好吧,無論如何,現在已經是4年後了,我現在所處的環境以及財務狀況上的改善已經給了我充分的理由去學會回答“No”。對於下面這10個問題,本人幾乎總是回答“不”的:

1) 問:你能先做出一個demo來讓我們比較一下再選擇合適的設計師/研發人員嗎? 答:No!
我被這個問題搞過一次,當時我很傻,很天真;最終我沒有拿到錢又浪費了很多時間。不要在還沒拿到錢時就開始乾活——這一條真理在任何其他行業都適用,網站設計就該不同麼?假如你妥協的話,最好的情況(雖然比較罕見)是你的客戶知道假如必要,可以讓你免費地工作(譯註:正常情況還是會給你發薪)。而最壞的情況是,他們不付給你錢但仍使用你創造出的成果,而且知道你無法正當的爭取自己的權益。可能性最大的情況是,你將什麼也得不到,只是在浪費時間。

2) 問:你是否可以給我們打個折? 答:No!
有很多的公司不認同網頁設計作為一種服務,其價值超過了每小時20美元。這樣的公司絕不應成為你的客戶。我在畢業後的前幾年,曾經把“有活干”的意義定位得很高,為此我寧願做大量的工作。讓我告訴你,這並不值得,真的。記住,你打了個折可能是幫了這家公司的忙,但另一方面,你卻傷害了你自己的未來,和你的家人的未來。現在,我會馬上把我的時薪提出來,而這雖然可能會淘汰許多潛在的客戶。這真的是個簡單的數學問題——假如你的薪水翻了一番而你的工作量縮減一般,那麼你仍然賺到了同樣的錢,但是只花費了一半的時間。假如你做了出色的工作,就應該得到報酬,總是會有其他可比較的類似“公司”肯為你做的同樣的工作而付雙倍的工資。

3 ) 問:你會負責註冊我的網站和提供主機服務嗎? 答:No!
相信這似乎是一個好主意——白給的經常性收入,對嗎?嗯,也許吧…假如首先你能讓他們肯付錢給你,並且你能夠忍受為了每月賺到10美元而必須付出整晚的時間來做無休止的電話支持。看吧,一旦客戶認為你對他們的電子郵箱和網站功能負有責任,只要他們在家裡的電腦上發現他們的電子郵件有一丁點兒的問題,或者看到出於各種原因而出現的網頁錯誤,你肯定會在任何可能的時間被他們的電話騷擾。信不信由你,我甚至知道我的一個朋友,他的客戶打電話過來找他問有關手機功能的問題,只是因為我朋友為他的網站提供主機服務。不要這樣做了…這不值得的。提供他們一個註冊商和託管公司,讓他們自己註冊去吧。

4 ) 問:你能複制這個網站嗎?答:No!
現在你可能認為我回答“不”是嚴格從道德的角度來考量的,雖然這是事實,但也有其他同樣重要原因。首先,假如他們正在抄襲一家網站,他們就有見不得光的想法而且很可能你將因此不能得到按時發放的或全部的薪水。其次,做這類工作會把你降格成一隻猴子,雖然有時為了支付賬單你會偶然做一些這樣的工作,但是為什麼要刻意追求它?第三,假如它真的是一個的拷貝,你能收穫的將只是錢(譯註:完全沒有創新性)——你真的不適合用它來做你工作的樣板,而且,這種類型的客戶你將來肯定不願意與他再次合作。

5 ) 問:我可以用我電子網站未來的銷售盈利來付你開發網站的費用嗎? 答:No!
我討厭悲觀的看問題,但是,當我被問到這個問題的時候,我要告訴他們,他們非常有可能會賺不到錢,然後令我拿不到錢。是的,我知道也有例外。所以有時候,我會問及他們的業務、市場營銷和收入計劃,其中99%都不能回答出來。他們只是簡單的認為銷售T恤衫將是因特網上的一個新概念。我經常會陷 ​​入必須支撐我和我的家庭的壓力中,所以我不能這樣投機的工作——所以我向他們推薦雅虎購物頻道或CafePress,十之有九,他們終究沒能建立起自己的網站。

6 ) 問:我有一個好主意。你想不想…? 答:No!
和第5條沒有多大的不同,只是假如你同意了將可能會耗費你更多的時間。重申一次,別嘗試著成為另類,假如這個人除了對這個主意高談闊論以外對潛在的業務沒什麼建樹,那麼你現在開始做的任何工作都是純粹的慈善(也許你覺得這沒什麼不妥)。不過,老實說,我倒寧願把慈善免費的給予我的家人和朋友,使大家更親密,而不是給予生疏人。相信我吧,假如有人真的有一個好主意,他會把你當成合作夥伴同時也會付你工資的。

7 ) 問:可以給我你的即時通訊帳號嗎? 答:No!
假如是一個在項目中我可以信任的人,我可能會告訴他,但作為一般性原則,我告訴顧客說:不把自己帳號的告訴別人是我的一般原則。道理是顯而易見的——他只能排在你的生活和其他客戶之後。假如很多客戶把你看成一個隨叫隨到的僱員就糟了。這也是為什麼你當初辭去普通的公司工作的原因…

8 ) 我可以在做好以後再全額付款嗎? 答:No!
我要求首付50%的錢(除非它是一個很龐大的工作——那樣也許是33%)。我需要保證他們確實會“買進”這個項目,而且這樣我才可以計劃收入、支付帳單和溫飽問題。那些想最終才付款的人很可能在你做了大量工作以後全身而退了。

9 ) 有沒有什麼辦法可以今晚或者本週末把它做完? 答:No!
一旦他們知道你肯幫他們一次,他們就會在未來繼續保持幻想。現在你可能已經選擇開夜車幹活了(我經常這樣做),但不要作出承諾說會把工作在夜間或週末/假期做完。我知道很多Freelancer都在晚上和周末工作,所以可能會出現這樣的問題。你選擇做Freelancer的原因就是自由,是吧?不是嗎?

10 ) 我能相信你不會在其他項目上使用這個成果嗎? 答:No!
這是一個很敏感的問題,因為大部分客戶都會誤會它(不管怎樣,知識產權是一個棘手的課題)。在我要求所有新客戶簽訂的條款中,我要確信他們都知道(1)他們的代碼利用了其他項目的代碼,而這些被參考的項目我沒有要求他們付款,(2)我或許會把他們項目中的代碼用在其他項目上,以及(3),他們擁有的是項目作為整體的代碼和實現(已經做完的網站),而不是實際的代碼塊(登錄系統,圖片上傳系統等)。我為我的生產力和速度感到自豪,我隨時都需要使用其他項目的代碼來完成這項工作,而不會提及我曾經賣掉的一個關於股票的flash,那可能需要參考其他舊代碼才能做出來。他們並沒有支付你來創建以供他們再次向外出售的代碼,因此要確保他們知道,他們擁有的只是項目的實現,而不是裡面的代碼。

我敢肯定還有其他的問題。隨意加入你自己的條款吧,記住,你將獲得一個不用大量付出而能獲得成功的機會…

最近幾天我的這個帖子得到了很多的關注和評論。現在你已經看完了,記住這點:這個帖子並不是一個系統的、無所不包的討論關於Freelancer和客戶之間關係的文章。實際上,我更可能整晚的為客戶工作,僅僅因為我喜歡這個客戶或者這個項目;但是,在這樣一個描述Freelance所碰到的問題的帖子裡,說這些都沒什麼意義。所以不要認為本文是一種全面的哲學,它只是個指導,能夠幫助我避免一些我曾經掉過的陷阱。

如果你有一技之長,對Freelance行業有興趣,盡快到EmployMe拍下一些工作,慢慢建立你的Freelance事業。

IT高薪厚職人士報到區

http://www.discuss.com.hk/viewthread.php?tid=14857490&extra=page%3D1&page=1

Wednesday, November 2, 2011

Finding Great Developers

http://www.joelonsoftware.com/articles/FindingGreatDevelopers.html

Don’t Call Yourself A Programmer, And Other Career Advice

If there was one course I could add to every engineering education, it wouldn’t involve compilers or gates or time complexity. It would be Realities Of Your Industry 101, because we don’t teach them and this results in lots of unnecessary pain and suffering. This post aspires to be README.txt for your career as a young engineer. The goal is to make you happy, by filling in the gaps in your education regarding how the “real world” actually works. It took me about ten years and a lot of suffering to figure out some of this, starting from “fairly bright engineer with low self-confidence and zero practical knowledge of business.” I wouldn’t trust this as the definitive guide, but hopefully it will provide value over what your college Career Center isn’t telling you.

90% of programming jobs are in creating Line of Business software: Economics 101: the price for anything (including you) is a function of the supply of it and demand for it. Let’s talk about the demand side first. Most software is not sold in boxes, available on the Internet, or downloaded from the App Store. Most software is boring one-off applications in corporations, under-girding every imaginable facet of the global economy. It tracks expenses, it optimizes shipping costs, it assists the accounting department in preparing projections, it helps design new widgets, it prices insurance policies, it flags orders for manual review by the fraud department, etc etc. Software solves business problems. Software often solves business problems despite being soul-crushingly boring and of minimal technical complexity. For example, consider an internal travel expense reporting form. Across a company with 2,000 employees, that might save 5,000 man-hours a year (at an average fully-loaded cost of $50 an hour) versus handling expenses on paper, for a savings of $250,000 a year. It does not matter to the company that the reporting form is the world’s simplest CRUD app, it only matters that it either saves the company costs or generates additional revenue.

There are companies which create software which actually gets used by customers, which describes almost everything that you probably think of when you think of software. It is unlikely that you will work at one unless you work towards making this happen. Even if you actually work at one, many of the programmers there do not work on customer-facing software, either.

Engineers are hired to create business value, not to program things: Businesses do things for irrational and political reasons all the time (see below), but in the main they converge on doing things which increase revenue or reduce costs. Status in well-run businesses generally is awarded to people who successfully take credit for doing one of these things. (That can, but does not necessarily, entail actually doing them.) The person who has decided to bring on one more engineer is not doing it because they love having a geek around the room, they are doing it because adding the geek allows them to complete a project (or projects) which will add revenue or decrease costs. Producing beautiful software is not a goal. Solving complex technical problems is not a goal. Writing bug-free code is not a goal. Using sexy programming languages is not a goal. Add revenue. Reduce costs. Those are your only goals.

Peter Drucker — you haven’t heard of him, but he is a prophet among people who sign checks — came up with the terms Profit Center and Cost Center. Profit Centers are the part of an organization that bring in the bacon: partners at law firms, sales at enterprise software companies, “masters of the universe” on Wall Street, etc etc. Cost Centers are, well, everybody else. You really want to be attached to Profit Centers because it will bring you higher wages, more respect, and greater opportunities for everything of value to you. It isn’t hard: a bright high schooler, given a paragraph-long description of a business, can usually identify where the Profit Center is. If you want to work there, work for that. If you can’t, either a) work elsewhere or b) engineer your transfer after joining the company.

Engineers in particular are usually very highly paid Cost Centers, which sets MBA’s optimization antennae to twitching. This is what brings us wonderful ideas like outsourcing, which is “Let’s replace really expensive Cost Centers who do some magic which we kinda need but don’t really care about with less expensive Cost Centers in a lower wage country”. (Quick sidenote: You can absolutely ignore outsourcing as a career threat if you read the rest of this guide.) Nobody ever outsources Profit Centers. Attempting to do so would be the setup for MBA humor. It’s like suggesting replacing your source control system with a bunch of copies maintained on floppy disks.

Don’t call yourself a programmer: “Programmer” sounds like “anomalously high-cost peon who types some mumbo-jumbo into some other mumbo-jumbo.” If you call yourself a programmer, someone isalready working on a way to get you fired. You know Salesforce, widely perceived among engineers to be a Software as a Services company? Their motto and sales point is “No Software”, which conveys to their actual customers “You know those programmers you have working on your internal systems? If you used Salesforce, you could fire half of them and pocket part of the difference in your bonus.” (There’s nothing wrong with this, by the way. You’re in the business of unemploying people. If you think that is unfair, go back to school and study something that doesn’t matter.)

Instead, describe yourself by what you have accomplished for previously employers vis-a-vis increasing revenues or reducing costs. If you have not had the opportunity to do this yet, describe things which suggest you have the ability to increase revenue or reduce costs, or ideas to do so.

There are many varieties of well-paid professionals who sling code but do not describe themselves as slinging code for a living. Quants on Wall Street are the first and best-known example: they use computers and math as a lever to make high-consequence decisions better and faster than an unaided human could, and the punchline to those decisions is “our firm make billions of dollars.” Successful quants make more in bonuses in a good year than many equivalently talented engineers will earn in a decade or lifetime.

Similarly, even though you might think Google sounds like a programmer-friendly company, there are programmers and then there’s the people who are closely tied to 1% improvements in AdWords click-through rates. (Hint: provably worth billions of dollars.) I recently stumbled across a web-page from the guy whose professional bio is “wrote the backend billing code that 97% of Google’s revenue passes through.” He’s now an angel investor (a polite synonym for “rich”).

You are not defined by your chosen software stack: I recently asked via Twitter what young engineers wanted to know about careers. Many asked how to know what programming language or stack to study. It doesn’t matter. There you go.

Do Java programmers make more money than .NET programmers? Anyone describing themselves as either a Java programmer or .NET programmer has already lost, because a) they’re a programmer (you’re not, see above) and b) they’re making themselves non-hireable for most programming jobs. In the real world, picking up a new language takes a few weeks of effort and after 6 to 12 months nobody will ever notice you haven’t been doing that one for your entire career. I did back-end Big Freaking Java Web Application development as recently as March 2010. Trust me, nobody cares about that. If a Python shop was looking for somebody technical to make them a pile of money, the fact that I’ve never written a line of Python would not get held against me.

Talented engineers are rare — vastly rarer than opportunities to use them — and it is a seller’s market for talent right now in almost every facet of the field. Everybody at Matasano uses Ruby. If you don’t, but are a good engineer, they’ll hire you anyway. (A good engineer has a track record of — repeat after me — increasing revenue or decreasing costs.) Much of Fog Creek uses the Microsoft Stack. I can’t evenspell ASP.NET and they’d still hire me.

There are companies with broken HR policies where lack of a buzzword means you won’t be selected. You don’t want to work for them, but if you really do, you can add the relevant buzzword to your resume for the costs of a few nights and weekends, or by controlling technology choices at your current job in such a manner that in advances your career interests. Want to get trained on Ruby at a .NET shop? Implement a one-off project in Ruby. Bam, you are now a professional Ruby programmer — you coded Ruby and you took money for it. (You laugh? I did this at a Java shop. The one-off Ruby project made the company $30,000. My boss was, predictably, quite happy and never even asked what produced the deliverable.)

Co-workers and bosses are not usually your friends: You will spend a lot of time with co-workers. You may eventually become close friends with some of them, but in general, you will move on in three years and aside from maintaining cordial relations you will not go out of your way to invite them over to dinner. They will treat you in exactly the same way. You should be a good person to everyone you meet — it is the moral thing to do, and as a sidenote will really help your networking — but do not be under the delusion that everyone is your friend.

For example, at a job interview, even if you are talking to an affable 28 year old who feels like a slightly older version of you he is in a transaction. You are not his friend, you are an input for an industrial process which he is trying to buy for the company at the lowest price. That banter about World of Warcraft is just establishing a professional rapport, but he will (perfectly ethically) attempt to do things that none of your actual friends would ever do, like try to talk you down several thousand dollars in salary or guilt-trip you into spending more time with the company when you could be spending time with your actual friends. You will have other coworkers who — affably and ethically — will suggest things which go against your interests, from “I should get credit for that project you just did” (probably not phrased in so many words) to “We should do this thing which advances my professional growth goals rather than yours.” Don’t be surprised when this happens.

You radically overestimate the average skill of the competition because of the crowd you hang around with: Many people already successfully employed as senior engineers cannot actually implement FizzBuzz. Just read it and weep. Key takeaway: you probably are good enough to work at that company you think you’re not good enough for. They hire better mortals, but they still hire mortals.

“Read ad. Send in resume. Go to job interview. Receive offer.” is the exception, not the typical case, for getting employment: Most jobs are never available publicly, just like most worthwhile candidates are not available publicly (see here). Information about the position travels at approximately the speed of beer, sometimes lubricated by email. The decisionmaker at a company knows he needs someone. He tells his friends and business contacts. One of them knows someone — family, a roommate from college, someone they met at a conference, an ex-colleague, whatever. Introductions are made, a meeting happens, and they achieve agreement in principle on the job offer. Then the resume/HR department/formal offer dance comes about.

This is disproportionately true of jobs you actually want to get. ”First employee at a successful startup” has a certain cachet for a lot of geeks, and virtually none of those got placed by sending in a cover letter to an HR department, in part because two-man startups don’t have enough scar tissue to form HR departments yet. (P.S. You probably don’t want to be first employee for a startup. Be the last co-founder instead.) Want to get a job at Googler? They have a formal process for giving you a leg up because a Googler likes you. (They also have multiple informal ways for a Googler who likes you an awful lot to short-circuit that process. One example: buy the company you work for. When you have a couple of billion lying around you have many interesting options for solving problems.)

There are many reasons why most hiring happens privately. One is that publicly visible job offers get spammed by hundreds of resumes (particularly in this economy) from people who are stunningly inappropriate for the position. The other is that other companies are so bad at hiring that, if you don’t have close personal knowledge about the candidate, you might accidentally hire a non-FizzBuzzer.

Networking: it isn’t just for TCP packets: Networking just means a) meeting people who at some point can do things for you (or vice versa) and b) making a favorable impression on them.

There are many places to meet people. Events in your industry, such as conferences or academic symposia which get seen by non-academics, are one. User groups are another. Keep in mind that user groups draw a very different crowd than industry conferences and optimize accordingly.

Strive to help people. It is the right thing to do, and people are keenly aware of who have in the past given them or theirs favors. If you ever can’t help someone but know someone who can, pass them to the appropriate person with a recommendation. If you do this right, two people will be happy with you and favorably disposed to helping you out in the future.

You can meet people over the Internet (oh God, can you), but something in our monkey brains makes in-the-flesh meeting a bigger thing. I’ve Internet-met a great many people who I’ve then gone on to meet in real life. The physical handshake is a major step up in the relationship, even when Internet-meeting lead to very consequential things like “Made them a lot of money through good advice.” Definitely blog and participate on your industry-appropriate watering holes like HN, but make it out to the meetups for it.

Academia is not like the real world: Your GPA largely doesn’t matter (modulo one high profile exception: a multinational advertising firm). To the extent that it does matter, it only determines whether your resume gets selected for job interviews. If you’re reading the rest of this, you know that your resume isn’t the primary way to get job interviews, so don’t spend huge amount of efforts optimizing something that you either have sufficiently optimized already (since you’ll get the same amount of interviews at 3.96 as you will at 3.8) or that you don’t need at all (since you’ll get job interviews because you’re competent at asking the right people to have coffee with you).

Your major and minor don’t matter. Most decisionmakers in industry couldn’t tell the difference between a major in Computer Science and a major in Mathematics if they tried. I was once reduced to tears because a minor academic snafu threatened my ability to get a Bachelor of Science with a major in Computer Science, which my advisor told me was more prestigious than a Bachelor of Science in Computer Science. Academia cares about distinctions like that. The real world does not.

Your professors might understand how the academic job market works (short story: it is ridiculously inefficient in engineering and fubared beyond mortal comprehension in English) but they often have quixotic understandings of how the real world works. For example, they may push you to get extra degrees because a) it sounds like a good idea to them and b) they enjoy having research-producing peons who work for ramen. Remember, market wages for people capable of producing research are $80~100k+++ in your field. That buys an awful lot of ramen.

The prof in charge of my research project offered me a spot in his lab, a tuition waiver, and a whole $12,000 dollars as a stipend if I would commit 4~6 years to him. That’s a great deal if, and only if, you have recently immigrated from a low-wage country and need someone to intervene with the government to get you a visa.

If you really like the atmosphere at universities, that is cool. Put a backpack on and you can walk into any building at any university in the United States any time you want. Backpacks are a lot cheaper than working in academia. You can lead the life of the mind in industry, too — and enjoy less politics and better pay. You can even get published in journals, if that floats your boat. (After you’ve escaped the mind-warping miasma of academia, you might rightfully question whether Published In A Journal is really personally or societally significant as opposed to close approximations like Wrote A Blog Post And Showed It To Smart People.)

How much money do engineers make?

Wrong question. The right question is “What kind of offers do engineers routinely work for?”, because salary is one of many levers that people can use to motivate you. The answer to this is, less than helpfully, “Offers are all over the map.”

In general, big companies pay more (money, benefits, etc) than startups. Engineers with high perceived value make more than those with low perceived value. Senior engineers make more than junior engineers. People working in high-cost areas make more than people in low-cost areas. People who are skilled in negotiation make more than those who are not.

We have strong cultural training to not ask about salary, ever. This is not universal. In many cultures, professional contexts are a perfectly appropriate time to discuss money. (If you were a middle class Japanese man, you could reasonably be expected to reveal your exact salary to a 2nd date, anyone from your soccer club, or the guy who makes your sushi. If you owned a company, you’d probably be cagey about your net worth but you’d talk about employee salaries the way programmers talk about compilers — quite frequently, without being embarrassed.) If I were a Marxist academic or a conspiracy theorist, I might think that this bit of middle class American culture was specifically engineered to be in the interests of employers and against the interests of employees. Prior to a discussion of salary at any particular target employer, you should speak to someone who works there in a similar situation and ask about the salary range for the position. It is <%= Date.today.year %>; you can find these people online. (LinkedIn, Facebook, Twitter, and your (non-graph-database) social networks are all good to lean on.)

Anyhow. Engineers are routinely offered a suite of benefits. It is worth worrying, in the United States, about health insurance (traditionally, you get it and your employer foots most or all of the costs) and your retirement program, which is some variant of “we will match contributions to your 401k up to X% of salary.” The value of that is easy to calculate: X% of salary. (It is free money, so always max out your IRA up to the employer match. Put it in index funds and forget about it for 40 years.)

There are other benefits like “free soda”, “catered lunches”, “free programming books”, etc. These are social signals more than anything else. When I say that I’m going to buy you soda, that says a specific thing about how I run my workplace, who I expect to work for me, and how I expect to treat them. (It says “I like to move the behavior of unsophisticated young engineers by making this job seem fun by buying 20 cent cans of soda, saving myself tens of thousands in compensation while simultaneously encouraging them to ruin their health.” And I like soda.) Read social signals and react appropriately — someone who signals that, e.g., employee education is worth paying money for might very well be a great company to work for — but don’t give up huge amounts of compensation in return for perks that you could trivially buy.

How do I become better at negotiation? This could be a post in itself. Short version:

a) Remember you’re selling the solution to a business need (raise revenue or decrease costs) rather than programming skill or your beautiful face.

b) Negotiate aggressively with appropriate confidence, like the ethical professional you are. It is what your counterparty is probably doing. You’re aiming for a mutual beneficial offer, not for saying Yes every time they say something.

c) ”What is your previous salary?” is employer-speak for “Please give me reasons to pay you less money.” Answer appropriately.

d) Always have a counteroffer. Be comfortable counteroffering around axes you care about other than money. If they can’t go higher on salary then talk about vacation instead.

e) The only time to ever discuss salary is after you have reached agreement in principle that they will hire you if you can strike a mutually beneficial deal. This is late in the process after they have invested a lot of time and money in you, specifically, not at the interview. Remember that there are large costs associated with them saying “No, we can’t make that work” and, appropriately, they will probably not scuttle the deal over comparatively small issues which matter quite a bit to you, like e.g. taking their offer and countering for that plus a few thousand bucks then sticking to it.

f) Read a book. Many have been written about negotiation. I like Getting To Yes. It is a little disconcerting that negotiation skills are worth thousands of dollars per year for your entire career but engineers think that directed effort to study them is crazy when that could be applied to trivialities about a technology that briefly caught their fancy.

How to value an equity grant:

Roll d100. (Not the right kind of geek? Sorry. rand(100) then.)

0~70: Your equity grant is worth nothing.

71~94: Your equity grant is worth a lump sum of money which makes you about as much money as you gave up working for the startup, instead of working for a megacorp at a higher salary with better benefits.

95~99: Your equity grant is a lifechanging amount of money. You won’t feel rich — you’re not the richest person you know, because many of the people you spent the last several years with are now richer than you by definition — but your family will never again give you grief for not having gone into $FAVORED_FIELD like a proper $YOUR_INGROUP.

100: You worked at the next Google, and are rich beyond the dreams of avarice. Congratulations.

Perceptive readers will note that 100 does not actually show up on a d100 or rand(100).

Why are you so negative about equity grants?

Because you radically overestimate the likelihood that your startup will succeed and radically overestimate the portion of the pie that will be allocated to you if the startup succeeds. Read about dilution and liquidation preferences on Hacker News or Venture Hacks, then remember that there are people who know more about negotiating deals than you know about programming and imagine what you could do to a program if there were several hundred million on the line.

Are startups great for your career as a fresh graduate?

The high-percentage outcome is you work really hard for the next couple of years, fail ingloriously, and then be jobless and looking to get into another startup. If you really wanted to get into a startup two years out of school, you could also just go work at a megacorp for the next two years, earn a bit of money, then take your warchest, domain knowledge, and contacts and found one.

Working at a startup, you tend to meet people doing startups. Most of them will not be able to hire you in two years. Working at a large corporation, you tend to meet other people in large corporations in your area. Many of them either will be able to hire you or will have the ear of someone able to hire you in two years.

So would you recommend working at a startup? Working in a startup is a career path but, more than that, it is a lifestyle choice. This is similar to working in investment banking or academia. Those are three very different lifestyles. Many people will attempt to sell you those lifestyles as being in your interests, for their own reasons. If you genuinely would enjoy that lifestyle, go nuts. If you only enjoy certain bits of it, remember that many things are available a la carte if you really want them. For example, if you want to work on cutting-edge technology but also want to see your kids at 5:30 PM, you can work on cutting-edge technology at many, many, many megacorps.

(Yeah, really. If it creates value for them, heck yes, they’ll invest in it. They’ll also invest in a lot of CRUD apps, but then again, so do startups — they just market making CRUD apps better than most megacorps do. The first hour of the Social Network is about making a CRUD app seem like sexy, the second is a Lifetime drama about a divorce improbably involving two heterosexual men.)

Your most important professional skill is communication: Remember engineers are not hired to create programs and how they are hired to create business value? The dominant quality which gets you jobs is the ability to give people the perception that you will create value. This is not necessarily coextensive with ability to create value.

Some of the best programmers I know are pathologically incapable of carrying on a conversation. People disproportionately a) wouldn’t want to work with them or b) will underestimate their value-creation ability because they gain insight into that ability through conversation and the person just doesn’t implement that protocol. Conversely, people routinely assume that I am among the best programmers they know entirely because a) there exists observable evidence that I can program and b) I write and speak really, really well.

(Once upon a time I would have described myself as “Slightly below average” in programming skill. I have since learned that I had a radically skewed impression of the skill distribution, that programming skill is not what people actually optimize for, and that modesty is against my interests. These days if you ask me how good of a programmer I am I will start telling you stories about how I have programmed systems which helped millions of kids learn to read or which provably made companies millions. The question of where I am on the bell curve matters to no one, so why bother worrying about it?)

Communication is a skill. Practice it: you will get better. One key sub-skill is being able to quickly, concisely, and confidently explain how you create value to someone who is not an expert in your field and who does not have a priori reasons to love you. If when you attempt to do this technical buzzwords keep coming up (“Reduced 99th percentile query times by 200 ms by optimizing indexes on…”), take them out and try again. You should be able to explain what you do to a bright 8 year old, the CFO of your company, or a programmer in a different specialty, at whatever the appropriate level of abstraction is.

You will often be called to do Enterprise Sales and other stuff you got into engineering to avoid: Enterprise Sales is going into a corporation and trying to convince them to spend six or seven figures on buying a system which will either improve their revenue or reduce costs. Every job interview you will ever have is Enterprise Sales. Politics, relationships, and communication skills matter a heck of a lot, technical reality not quite so much.

When you have meetings with coworkers and are attempting to convince them to implement your suggestions, you will also be doing Enterprise Sales. If getting stuff done is your job description, then convincing people to get stuff done is a core job skill for you. Spend appropriate effort on getting good at it. This means being able to communicate effectively in memos, emails, conversations, meetings, and PowerPoint (when appropriate). It means understanding how to make a business case for a technological initiative. It means knowing that sometimes you will make technological sacrifices in pursuit of business objectives and that this is the right call.

Modesty is not a career-enhancing character trait: Many engineers have self-confidence issues (hello, self). Many also come from upbringings where modesty with regards to one’s accomplishments is culturally celebrated. American businesses largely do not value modesty about one’s accomplishments. The right tone to aim for in interviews, interactions with other people, and life is closer to “restrained, confident professionalism.”

If you are part of a team effort and the team effort succeeds, the right note to hit is not “I owe it all to my team” unless your position is such that everyone will understand you are lying to be modest. Try for “It was a privilege to assist my team by leading their efforts with regards to $YOUR_SPECIALTY.” Say it in a mirror a thousand times until you can say it with a straight face. You might feel like you’re overstating your accomplishments. Screw that. Someone who claims to Lead Efforts To Optimize Production while having the title Sandwich Artist is overstating their accomplishments. You are an engineer. You work magic which makes people’s lives better. If you were in charge of the database specifically on an important project involving people then heck yes you lead the database effort which was crucial for the success of the project. This is how the game is played. If you feel poorly about it, you’re like a batter who feels poorly about stealing bases in baseball: you’re not morally superior, you’re just playing poorly

All business decisions are ultimately made by one or a handful of multi-cellular organisms closely related to chimpanzees, not by rules or by algorithms: People are people. Social grooming is a really important skill. People will often back suggestions by friends because they are friends, even when other suggestions might actually be better. People will often be favoritably disposed to people they have broken bread with. (There is a business book called Never Eat Alone. It might be worth reading, but that title is whatever the antonym of deceptive advertising is.) People routinely favor people who they think are like them over people they think are not like them. (This can be good, neutral, or invidious. Accepting that it happens is the first step to profitably exploiting it.)

Actual grooming is at least moderately important, too, because people are hilariously easy to hack by expedients such as dressing appropriately for the situation, maintaining a professional appearance, speaking in a confident tone of voice, etc. Your business suit will probably cost about as much as a computer monitor. You only need it once in a blue moon, but when you need it you’ll be really, really, really glad that you have it. Take my word for it, if I wear everyday casual when I visit e.g. City Hall I get treated like a hapless awkward twenty-something, if I wear the suit I get treated like the CEO of a multinational company. I’m actually the awkward twenty-something CEO of a multinational company, but I get to pick which side to emphasize when I want favorable treatment from a bureaucrat.

(People familiar with my business might object to me describing it as a multinational company because it is not what most people think of when “multinational company” gets used in conversation. Sorry — it is a simple conversational hack. If you think people are pissed off at being manipulated when they find that out, well, some people passionately hate business suits, too. That doesn’t mean business suits are valueless. Be appropriate to the circumstances. Technically true answers are the best kind of answers when the alternative is Immigration deporting you, by the way.)

At the end of the day, your life happiness will not be dominated by your career. Either talk to older people or trust the social scientists who have: family, faith, hobbies, etc etc generally swamp career achievements and money in terms of things which actually produce happiness. Optimize appropriately. Your career is important, and right now it might seem like the most important thing in your life, but odds are that is not what you’ll believe forever. Work to live, don’t live to work.


http://www.kalzumeus.com/2011/10/28/dont-call-yourself-a-programmer/